HP Inc: new sponsor of Real Madrid

(CercleFinance.com) - HP Inc.
announced on Friday that it had signed a collaboration agreement with Real Madrid, becoming one of the club's shirt sponsors as of this weekend.

The American manufacturer of laptops, desktops and printers says it will become the first sponsor whose brand will appear on the sleeves of the Madrid soccer club's shirts.

The new kit - which continues to make Emirates the main shirt sponsor - is due to be unveiled this Sunday, on the occasion of the derby between the Merengues and Atlético de Madrid.

HP says its logo will also appear on the shirts of the club's women's teams, as well as on the outfits worn by the youth teams.

At the same time, HP will become the club's new technology partner, working with it to accelerate the digital transformation of its facilities, notably within the Santiago Bernabeu stadium, and to offer new experiences to fans.

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