TF1: increases audience in 2020
(CercleFinance.com) - On presenting its annual 2020 audience figures, TF1 group said that it had expanded its overall audience and confirmed its leading position in commercial targets.
Thus, nearly 50 million viewers watched the group's channels each week, up 4m compared to 2019 and a record since 2007, TF1 says.
The group also says it is "largely the leader" on targets, with a 32.4% audience share amongst women under 50 who are in charge of household purchases) and 29.9% amongst 25-49 year olds.
In addition, TF1 says that MYTF1 has achieved an historic record, with nearly 2 billion video views, up 10% from 2019.
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