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TF1: audience figures continue to improve

( - TF1 announced on Tuesday that its audience figures for the month of March were in line with the performances of January and February, i.
e. continuing with a strong upward trend.

The television group reports that it was "by far the leader" in its main target groups, and that it achieved its best ever month of March, setting a number of records in the process.

In the strategic segment of housewives under 50, audience share reached 34.5%, a 15-year high, thanks to the success of the 'Koh lanta', 'Danse avec les stars', 'The Voice' and 'Le négociateur'.

TF1+, its new free streaming platform, also confirmed its spectacular start, with 35 million French people having watched TF1+ in March, according to Médiamat data, with over four million daily streamers.

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