L'Oréal: takes minority stake in Swiss start-up Gjosa

(CercleFinance.com) - L'Oréal has announced that it has taken a minority stake in the Swiss environmental technology start-up Gjosa, through BOLD Business Opportunities for L'Oréal Development, its corporate venture capital fund.


Gjosa develops unique water-saving solutions and has been working with L'Oréal since 2015 to optimise shampoo rinsing technologies with the aim of limiting the amount of water used.

"By combining Gjosa's unique water-tech innovations with L'Oréal's knowledge of beauty rituals, data, tech, and personalization, we will invent together new augmented beauty experiences for our consumers while protecting the coveted and precious resource that is water", said Barbara Lavernos, Chief Research, Innovation & Technology Officer of L'Oréal.



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