adidas: launches first collection with Beyoncé

(CercleFinance.com) - adidas is launching its first collection with Beyoncé as the German sportswear brand capitalises on partnerships with celebrities after the success of its "Yeezy" fashion line with Kanye West.


The "x Ivy Park" collection will be available in stores and online as from 18 January 2020, the company said in a statement. It will include gender-neutral accessories, clothes and footwear, it said.

The collection will in particular incorporate asymmetry in dresses and coats, and harness detailing for sports bras, bags and backpacks.

Items will be available in sizes XS - XL, in prices ranging from 25 dollars for accessories to 250 dollars for outerwear, adidas said.

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