UBS: vast marketing campaign to relaunch brand

(CercleFinance.com) - On Tuesday, UBS announced the launch of a major marketing campaign designed to relaunch a brand that has been in turmoil since last year's takeover of its troubled rival Credit Suisse.


The global campaign, dubbed 'Banking is our craft', aims to change the way customers, prospects and investors perceive the merged group, the group said.

The aim is to present UBS as a strong multinational company with a 160-year history, while emphasizing its excellent reputation and long-term growth prospects.

Conceived from Zurich by communications group Publicis and brand identity consultancy Prophet, the campaign is to be rolled out across print and digital media, as well as on social networks and through sponsorship activities.

The campaign is due to kick off today in the US and UK, before being launched in Singapore, Hong Kong, Japan, Brazil, Germany, Italy, Spain, Australia and the Middle East from February onwards.

UBS says that the campaign will reach a total of a dozen 'key' markets.


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