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Apple: Jefferies cuts target price

(CercleFinance.com) - On Tuesday Jefferies reduced its target price for Apple shares from $220 to $195 in the wake of its October keynote, which unveiled new MacBooks and a new iMac that is now equipped with its M3 chips.


In the report, the analyst - who maintains a Buy rating on the stock - believes that these new products are unlikely to significantly alter the long-term trajectory of these two product categories.

In particular, Jefferies is surprised that the Californian group has placed so much emphasis on the technological leap enabled by these new computers compared with older Intel-based devices (prior to 2020), which leads it to question the real interest expressed by consumers in issues relating to processor speed or improved graphic card performance.



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