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Walmart: Jefferies welcomes Vizio acquisition

( - Jefferies reiterates its 'buy' recommendation and $210 target price on Walmart shares, considering its $2.
3bn acquisition of Vizio, which would give it access to data from the company's 18 million active accounts.

""This deal would give WMT access to data from Vizio's 18M active accounts, allowing WMT's advertising business to identify what content is being consumed, which in turn could help improve match rates and drive higher returns on ad spend for WMT's ad clients", the broker points out.

The broker recently estimated that Walmart's advertising business could reach over $10bn in sales by FY 2029, but believes this deal could create further upside potential for its estimates.

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