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Prudential: share rises, hailed by broker

( - The share of the British insurance company Prudential is up 1.
5% in London today, boosted by upbeat comments from Morgan Stanley, which confirms its "overweight" rating on the stock, along with a target price of 2,428 pence.

"We estimate that the Prudential share price implies that a 2019 business value of 0.8 times for Asia, against about twice for AIA," the broker says, which therefore sees significant upside potential in the share as this gap closes.

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