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Unibail-Rodamco-Westfield: advertising partnership with TF1

( - Unibail-Rodamco-Westfield (URW) announced on Wednesday that it will team up with TF1 group's advertising agency to develop branded campaigns that will be marketed jointly on their platforms.

The shopping centre operator says it wants to create "bespoke" experiential campaigns for brands in France alongside the media group.

URW says that this "unprecedented" partnership will consist of creating "personalised" and "exclusive" experiences in its physical locations, which have a footfall of over 550 million people in Europe, by combining them with TF1's TV and digital media audience.

Online, URW claims an audience of 40 million visitors in Europe, including over 33 million unique visitors to its website and over 7 million followers on social networks.

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