Renault: creates own musical program
(CercleFinance.com) - Renault today says that it has chosen Volüm, the new integrated sound design and art consulting department for Radio FG stations, to create the "Renault Music Lounge" music program.
Renault Music Lounge is a tailor-made, premium music channel broadcast in the 375 showrooms of the Renault network. Designed by Renault's Marketing Department, in close collaboration with Radio FG, it will bring an experiential dimension to both customers and employees alike. The musical programming is based on a specific artistic style, reflecting the brand's musical identity. There will also be jingles - customised comments about services on offer that are played in between different pieces of music, Renault said.
Eventually, the Renault Music Lounge program could be available in smart vehicles.
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