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Publicis: pens deal with L'Oréal China

( - L'Oréal China has officially appointed Publicis Groupe as its media planning and buying partner in China.

The three-year contract officially begins in early 2021.

Publicis Groupe has created a bespoke agency solution, OneL'Oréal, with data, innovation and technology, enabling integrated media strategy, planning, activation and buying of media across all channels, including marketing and performance.

"This is truly a landmark win for Publicis Groupe China. L'Oréal and Publicis have been long-term partners in China for over 20 years. This win is the opportunity to reignite this partnership," said Jane Lin-Baden, Managing Partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia.

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