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Seb: investment and partnership with Chefclub

( - The household electrical appliance group has announced a partnership with Chefclub, a brand producing and distributing culinary content, as well as the acquisition of a minority stake in this start-up that was created in 2016, via its investment company Seb Alliance.

Chefclub has already sold 700,000 books and a series of innovative products for children, which already equips over 150,000 families, all jointly created with its community, Seb said.

Seb and Chefclub are planning to launch a range of products under licence ("Chefclub by Tefal" brand) in France and abroad in the first half of 2021, including frying pans, saucepans, kitchen utensils and small electrical appliances.

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