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LVMH: AlphaValue upgrades stock

( - On Monday AlphaValue announced that it has upgraded its rating on LVMH shares to "add" from "reduce", praising the diversification strategy implemented by the French luxury giant.

The independent broker - which has a target price of 798 euros for the stock - explains that this diversification policy, which is oriented towards both luxury and retail, should enable it to take advantage of the economic program of "common prosperity" conducted in China.

AlphaValue also believes that the duty-free shop project in China could open a new era for major luxury brands.

Analysts believe that LVMH is well placed to benefit from the booming luxury experience market thanks to its investments in the Belmond hotel chain, the Cheval Blanc luxury tourism house and Royal Valent yachts.
The share is currently down very slightly at 720 euros.

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