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Accor: a loyalty program for travel agents

( - French hotel giant Accor announces the launch of HERA, the Accor Travel Advisor Program, a new global loyalty and rewards program exclusively for travel agents.

Already available at, it 'offers even more brands and features, and a digital experience facilitated by intuitive and efficient tools: reservations, booking and activity tracking'.

'This new program enables travel agents to improve their productivity, performance and customer satisfaction, while being generously rewarded for their bookings', continues Accor.

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