L'Oréal: presents two beauty tech innovations

(CercleFinance.com) - Today at CES 2023 L'Oréal has unveiled two new technologies that will further broaden the accessibility of beauty products.


The first technology is called HAPTA. It is presented as the first high-precision automated make-up applicator designed to meet the needs of people with limited arm or hand mobility.

The second, L'Oréal Brow Magic, is dubbed the first intelligent applicator for personalised eyebrow make-up, in a few seconds, at home.

Both these consumer technologies unveiled at CES this year are at the heart of what the group says that it is all about, i.e. creating beauty that helps the world advance.

The launches of HAPTA and L'Oréal Brow Magic are scheduled for 2023.

The cosmetic giant's shares are currently up over 2.5% - although note that they have had a rocky ride over the past twelve months, losing almost 20% of their value.


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