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Porsche: believes it can maintain profitability target

(CercleFinance.com) - The group plans to invest almost 10 billion euros in the hybridisation, electrification and digitalisation of its models by 2024.


The launch of the Cross Turismo, which will be the first version of the Taycan, has already been announced.

The new generation of compact SUVs from the Macan range will also be electrically powered.

According to the company's forecasts, by 2025, half of the cars sold by Porsche will be electrified models (electric cars or plug-in hybrid models).

Despite the massive investments that will be made in the electrification of ranges, digitalisation and the extension and modernisation of our sites, the company intends to maintain its ambitious profitability target, group management said.

Through efficiency improvement measures and the exploitation of new profitable business sectors, the group intends to maintain its strategic target of an operating margin of 15%, it concluded.



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