Heineken: signs sponsorship deal with UEFA

(CercleFinance.com) - On Wednesday Dutch brewer Heineken said that it will will become an official partner of the UEFA Euro 2020 football tournament, and has extended its partnership with UEFA Champions League by another three years, from 2021-2024.


The deal includes exclusive pouring rights at stadiums, fan zones and fan villages, digital rights, Man of the Match presentations, and match screenings.Heineken also plans to launch global TV and digital integrated marketing campaigns starring former player Thierry Henry.

UEFA's Euro 2020 takes place from 12 June to 12 July in 12 European cities: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and St Petersburg.


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