Twitter: Jefferies maintains 'hold' rating after results
(CercleFinance.com) - Jefferies maintains its "hold" rating on Twitter, with a target price of 44 dollars, after the social network company reported its best DAU (daily active users) growth rate in two years.
"Twitter sentiment continues to improve, as increasingly relevant content on the platform reignites user growth and engagement," the broker wrote in a note.
These better-than- expected results also reflect Twitter's ability to better monetize its user engagement, it says.
While Jefferies says it is excited by Twitter's efforts on direct response advertising on the long term, formats like cost-per-app-click charging Mobile App Promotion likely won't contribute materially until 2020, it adds.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.
"Twitter sentiment continues to improve, as increasingly relevant content on the platform reignites user growth and engagement," the broker wrote in a note.
These better-than- expected results also reflect Twitter's ability to better monetize its user engagement, it says.
While Jefferies says it is excited by Twitter's efforts on direct response advertising on the long term, formats like cost-per-app-click charging Mobile App Promotion likely won't contribute materially until 2020, it adds.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.