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Apple: tries to regain ground lost by iPhonegate

(CercleFinance.com) - Under fire from critics days after recognising that it had curbed the performance of its old iPhones, intimating that planned obsolescence is not yet a thing of the past, Apple has cracked under the pressure and issued a press release in the form of a mea culpa.

It started by apologising to clients while, somewhat paradoxically, insisting that it had “never—and would never—do anything to intentionally shorten the life of any Apple product”.

The Cupertino-based firm claims that its “goal has always been to create products that [its] customers love, and making iPhones last as long as possible is an important part of that”.

To curry favour with customers it decided to reduce the price of the battery replacement in the United States from the current 79 dollars by 50 dollars to 29 dollars.

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