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Amazon: opens '4-star' physical store in New York

(CercleFinance.com) - Amazon.
com said on Wednesday that it will open today another brick-and-mortar store in one of New York's most lively neighborhoods, SoHo.

This time, the "Amazon 4-star" physical store will only feature items that are rated 4 stars and above on Amazon.com, or top sellers, or new and trending items on the Amazon Website.

The shop will focus on Amazon's most popular categories, including devices, consumer electronics, kitchen, home, toys, books, and games.

Amazon plans to organise the shop in several categories such as "Trending Around NYC," focusing on products that NYC-area customers are buying on Amazon.com; "Frequently Bought Together," and "Amazon Exclusives."

Customers will also be able to test Amazon devices and smart home accessories working with the AI system, Alexa.

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