Diageo: launches 'fusion by Diageo' partnership laboratory
(CercleFinance.com) - Diageo has launched a new partnership lab, "Fusion by Diageo", which is designed for growing technology companies working with Diageo to develop digital concepts that go "beyond the bottle".
Diageo is particularly excited about the possibility of harnessing the latest technologies to create highly personalised experiences for the home; either using AI to select product recommendations or the latest VR and AR technologies to transform a living room into a 20,000-person music arena, where everyone has a front-row seat.
The 13-week program will start in January 2024, and Diageo is now accepting applications from participants who have already launched digital products on the market and secured sufficient financial headroom via venture financing or alternative means.
Copyright (c) 2023 CercleFinance.com. All rights reserved.
Diageo is particularly excited about the possibility of harnessing the latest technologies to create highly personalised experiences for the home; either using AI to select product recommendations or the latest VR and AR technologies to transform a living room into a 20,000-person music arena, where everyone has a front-row seat.
The 13-week program will start in January 2024, and Diageo is now accepting applications from participants who have already launched digital products on the market and secured sufficient financial headroom via venture financing or alternative means.
Copyright (c) 2023 CercleFinance.com. All rights reserved.