Diageo: acquires Mr Black, a coffee liqueur brand
(CercleFinance.com) - Diageo has announced the acquisition of Mr Black, a premium Australian brand of cold brew coffee liqueur.
Mr Black was launched in 2013 and the brand has become the leading premium coffee liqueur in the US.
This acquisition is part of Diageo's strategy to acquire high-growth brands in exciting categories, and we are delighted to welcome Mr Black to our portfolio, it said.
Over the past five years, Mr Black has been the fastest growing brand in the global coffee liqueur category. The brand is now available in 22 countries, Diageo said.
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Mr Black was launched in 2013 and the brand has become the leading premium coffee liqueur in the US.
This acquisition is part of Diageo's strategy to acquire high-growth brands in exciting categories, and we are delighted to welcome Mr Black to our portfolio, it said.
Over the past five years, Mr Black has been the fastest growing brand in the global coffee liqueur category. The brand is now available in 22 countries, Diageo said.
Copyright (c) 2022 CercleFinance.com. All rights reserved.