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Iliad: Bryan Garnier optimistic about Italian offer

(CercleFinance.com) - Bryan, Garnier & Co.
confirms its buy rating on the Iliad share, the parent company of alternative telecom operator Free, which this morning will unveil its offer for the Italian market. Analysts also maintain their target price of 205 euros.

This morning in Milan the French group will organise a press conference that will detail the mobile offer that it has for Italy. “We expect disruptive offers with excellent value for money and transparency,” the broker stated in a report.

"In particular, we think Iliad might launch an offer slightly below EUR10 with unlimited voice and a large data allowance," says Bryan Garnier, so as to compete with the nearest offers. Analysts have not excluded an offer of about five euros targeting "millennials" that would be data-centric.

Overall, Bryan Garnier believes that the "Italian campaign" looks good for Iliad, which is expected to reach a market share of 3% by the end of the year, reaching break-even in terms of EBITDA by 2020.


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