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Publicis: acquisition of a US health marketing agency

(CercleFinance.com) - Yesterday, Publicis announced the acquisition of US company Payer Sciences, which presents itself as a health marketing agency.


Created in 2009 in New Jersey and employing 40 data analysts, the target company helps pharmaceutical and biotech firms manage reimbursement issues in the United States.

The financial conditions of the transaction have not been revealed.

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