Publicis: presents its 'sprint to the future' plan
(CercleFinance.com) - Publicis is today organising its first investor day since 2013 to present its strategy and execution plan entitled: “Sprint To The Future”.
Publicis will invest in its strategic expertise. The Group will prioritise its talents, with 300 million euros of investments over 2018-2020, in recruitment, training, development and retraining.
Investments (capex) dedicated to Marcel, Publicis People Cloud and automation will represent 100 million euros over 3 years, and targeted acquisitions in the fields of data, dynamic creativity and digital business transformation should reach 300 million to 500 million euros per year over 2018-2020.
Today, data, dynamic creativity and digital business transformation account for 16% of the revenue from the group's top 100 clients. By 2020, this should represent 30% of this revenue and 70% of the Group's total growth.
The group aims to post acceleration in organic growth rate over 2018-2020, targeting +4% in 2020, meaning additional income of 900 million euros over the next three years.
Publicis also aims to increase its operating margin by 30 to 50 basis points p.a. until 2020, a target that includes a 450 million euro cost reduction program. This cost savings program will finance the 300 million operational investment plan over the period 2018-2020.
Publicis aims to increase net underlying (diluted) EPS by between 5% and 10% p.a. over the next three years.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
Publicis will invest in its strategic expertise. The Group will prioritise its talents, with 300 million euros of investments over 2018-2020, in recruitment, training, development and retraining.
Investments (capex) dedicated to Marcel, Publicis People Cloud and automation will represent 100 million euros over 3 years, and targeted acquisitions in the fields of data, dynamic creativity and digital business transformation should reach 300 million to 500 million euros per year over 2018-2020.
Today, data, dynamic creativity and digital business transformation account for 16% of the revenue from the group's top 100 clients. By 2020, this should represent 30% of this revenue and 70% of the Group's total growth.
The group aims to post acceleration in organic growth rate over 2018-2020, targeting +4% in 2020, meaning additional income of 900 million euros over the next three years.
Publicis also aims to increase its operating margin by 30 to 50 basis points p.a. until 2020, a target that includes a 450 million euro cost reduction program. This cost savings program will finance the 300 million operational investment plan over the period 2018-2020.
Publicis aims to increase net underlying (diluted) EPS by between 5% and 10% p.a. over the next three years.
Copyright (c) 2018 CercleFinance.com. All rights reserved.