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L'Oréal: official partner of Expo 2020 Dubai

(CercleFinance.com) - L'Oréal and Expo 2020 Dubai have announced the signing of a partnership for Expo 2020 Dubai.

L'Oréal thereby becomes the event's official partner for the "beauty products and services" category.

"L'Oréal will partner with Expo 2020 Dubai to present latest beauty products and services and participate in events showcasing the future of beauty, driven by personalization, new technologies and sustainable innovation," the group said.

L'Oréal will open a pop-up store and beauty studios on the Expo site. L'Oréal will also have a presence in the French Pavilion, where the Group will host high-level B2B sessions and events.

As the largest event ever organised in the region, with 200 participants and 25 million visitors expected, Expo 2020 will be held over a period of 6 months, 20 October 2020 to 10 April 2021.


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