Carrefour: strategic partnership with Google
(CercleFinance.com) - Carrefour and Google, a subsidiary of AlphaBet, this Tuesday announced the conclusion of a strategic partnership aimed at imagining new models of distribution and buying experiences for French consumers.
This partnership will be based on the deployment of Carrefour's offer on a new interface of the Google Shopping site and on the Google Assistant in France, the creation of a Carrefour-Google Lab and the acceleration of the digitalisation of the retail group.
Google will bring its technological skills and artificial intelligence tools, the Cloud, and new interfaces, such as the Google Assistant, while Carrefour will bring all its expertise products and its know-how in logistics and sales.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
This partnership will be based on the deployment of Carrefour's offer on a new interface of the Google Shopping site and on the Google Assistant in France, the creation of a Carrefour-Google Lab and the acceleration of the digitalisation of the retail group.
Google will bring its technological skills and artificial intelligence tools, the Cloud, and new interfaces, such as the Google Assistant, while Carrefour will bring all its expertise products and its know-how in logistics and sales.
Copyright (c) 2018 CercleFinance.com. All rights reserved.