JCDecaux: Madrid metro contract renewed for 10 years
(CercleFinance.com) - On Thursday evening JCDecaux announced that it had renewed and extended its advertising concession with the Madrid metro after winning a competitive tender.
The world leader in outdoor advertising says that the 10-year contract covers 3,100 analog panels and over 460 new digital screens.
The new contract aims to modernise the Spanish capital's metro system by installing some 2,000 m2 of screens, a project that will include innovative features such as large-format screens and anamorphic effect columns.
At the same time, a new network of digital screens will be created, with some 300 high-definition screens deployed in 100 strategic locations, mainly on the M30 circular line.
The partnership between JCDecaux and the Madrid metro began in 2007.
Copyright (c) 2023 CercleFinance.com. All rights reserved.
The world leader in outdoor advertising says that the 10-year contract covers 3,100 analog panels and over 460 new digital screens.
The new contract aims to modernise the Spanish capital's metro system by installing some 2,000 m2 of screens, a project that will include innovative features such as large-format screens and anamorphic effect columns.
At the same time, a new network of digital screens will be created, with some 300 high-definition screens deployed in 100 strategic locations, mainly on the M30 circular line.
The partnership between JCDecaux and the Madrid metro began in 2007.
Copyright (c) 2023 CercleFinance.com. All rights reserved.