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JCDecaux: creates a Data division

(CercleFinance.com) - On Tuesday evening JCDecaux announced the creation of a Data Division at the group level, in order to place data at the heart of processes and the service of ever more efficient solutions for cities, airports, transport authorities, retailers and advertisers.


"The Data Division's mission will be to develop a Group-wide strategy to exploit the considerable potential of collecting, analysing, modelling and exploiting data. This will always comply strictly with personal data protection rules to safeguard citizens and users," JCDecaux said.


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