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JCDecaux: partnership for new facilities in Dubai

(CercleFinance.com) - Dubai Duty Free, Dubai Airports and JCDecaux have announced their partnership for the launch of a new advertising offer called "Drive-to-Store," which is based in Dubai International (DXB) airport, as from 1 January 2018.

JCDecaux Dicon, whose advertising panels are strategically placed for passengers to see, will work in close collaboration with Dubai Duty Free to manage part of the digital furniture that is already found at sales outlets.

This innovative partnership aims to introduce a new ecosystem, based on advertising data of the airport and at duty free outlets, in order to offer an optimised advertising program and improve the impact of advertising campaigns.

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