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M6: Liberum raises its target price.

(CercleFinance.com) - Liberum maintains its “hold” rating on M6 and is raising its target price from 18 euros to 20 euros, in the wake of its 3.
5% increase in its 2017 EPS estimates, followed by a 5.3% rise in 2018.

The broker explains that it is raising its TV advertising projections after a better-than-expected first half and a more encouraging tone from management regarding television advertising, which is reflected in its EBITA.

However, Liberum says that “We feel the share price has already caught up with valuation,” justifying it maintaining its hold rating on the stock. “We would suggest TF1 (BUY, TP E13) for exposure to the French TV advertising market.”


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