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Atos: wins contract with Ulster Bank.

(CercleFinance.com) - Atos has announced that it has been selected by Ulster Bank, a subsidiary of Natwest (RBS Group), which has 1.
9 million customers in the Republic of Ireland and Northern Ireland, to implement the Salesforce Einstein CRM solution.

The IT services group underlines that this is the first large-scale implementation of Salesforce Einstein, combining both internal CRM and external customer data in a single platform.

This contract involves the complete restoration of the existing Salesforce CRM platform, a clean-up of platform data to improve quality and the creation of a Single Customer View.

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