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ProSiebenSat.1: choses Amazon's AWS as cloud provider

(CercleFinance.com) - German broadcaster ProSiebenSat.
1 has selected AWS, Amazon's cloud unit, as its primary cloud provider, the companies said on Wednesday.

ProSiebenSat.1 is working with AWS to deploy cloud services at its broadcast and digital media businesses, production companies, and e-commerce platforms, they said in a statement.

With AWS, ProSiebenSat.1 is introducing advanced analytics and machine learning technologies across its organization.

The German company recently decided to integrate AWS machine learning services into its business - in particular to develop new personalized products.

ProSiebenSat.1 is viewed by 45 million households across Germany, Austria, and Switzerland.

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