Electrolux: sets course at investor day, but shares slide

(CercleFinance.com) - Electrolux is taking a number of strategic actions to speed up innovation and sharpen its key brands, the Swedish home appliance maker said at its investor day in Italy on Wednesday.


The company also said that it aims to double aftermarket sales, from 5% of group sales to 10% by 2025, by strengthening its service offering and leveraging digital consumer touch points.

Another important driver will be emerging markets, where Electrolux has set a roadmap to drive sales growth, the group said.

Electrolux also emphasized the opportunity for its professional products unit to create value as a standalone company, as the company is preparing for the separation of the unit.

The group still aims at listing its professional unit on Nasdaq Stockholm during the first half of 2020.

The Stockholm-listed Electrolux shares were down 2.3% after the meeting. They have risen over 25% so far this year.

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