WPP: partnership with Snap in augmented reality

(CercleFinance.com) - WPP announced late on Thursday that it has signed a partnership agreement with Snap, the parent company of online messaging service Snapchat, in the field of augmented reality.


Their joint project, called "The AR Lab", aims to help brands offer "immersive experiences" to their customers through this technology, which enables fictitious elements to be projected into a real environment.

Both groups - which say they first want to focus on the e-commerce market - intend to combine the creative capacities of one with the technological expertise of the other.

Snapchat says that over 200 million of its users already use augmented reality technology every day.

WPP shares closed flat at almost exactly 10 pounds yesterday.


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