Burberry: partnership with online fashion platform Farfetch

(CercleFinance.com) - British luxury house Burberry has signed a new partnership with online fashion platform Farfetch to further strengthen its e-commerce presence.


For the first time, the technology developed by Burberry has been integrated into Farfetch's operating system - meaning that the brand's entire inventory will be available through the retail platform.

This integration will expand Burberry's distribution network to over 150 countries, the firm said.

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