Orange: signs contract with Lagardère

(CercleFinance.com) - After trading on Friday Lagardère Plus reported that it has been chosen to become Orange's global consulting agency in Europe, Africa and the Middle East.


Lagardère Plus will work with the incumbent operator to optimise and develop the "Orange Sponsors You" platform. Launched in April 2016, this sponsorship platform aims to reward Orange customers who are sports fans.

The Agency will manage the digital, experiential and event development strategy, along with the creation of new content and the activation of Orange's global partnerships.


Copyright (c) 2018 CercleFinance.com. All rights reserved.