LVMH: renews contract with the start-up Bambuser

(CercleFinance.com) - Bambuser, a Swedish start-up specialising in online shopping experiences, announced on Thursday that it had renewed its contract with French luxury goods giant LVMH for another three years.


In a statement, the Stockholm-based company said the agreement covers both its "One-To-One" live video shopping solution and its "One-To-Many" live video shopping technology, which can be used by all LVMH houses.

Bambuser specialises in "live stream shopping" and enables brands to organise live online shopping sessions with influencers or salespeople.

These broadcasts are natively hosted on the brands' sites, enablng them to manage the conversations, data and checkout.


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