LVMH: RBC raises target price

(CercleFinance.com) - On Thursday Royal Bank of Canada renewed its "outperform" rating on LVMH shares, while raising its target price for them from 790 euros to 815 euros.


In a report, the Canadian broker notes that, in its view, the Dior brand embodies one of the most attractive assets within the luxury sector at present.

RBC points out that the second-largest brand in the LVMH portfolio has a flattering track record and solid growth potential, which should enable it to achieve the status of an industry "giant" (i.e. annual sales of over 10 billion euros) by 2025.

The broker says that the fashion and ready-to-wear house should benefit from the "premiumisation" trend in the leather goods market and the potential for new shop openings.

RBC also points to the brand's "authentic" heritage and its "unique" business model, combining high fashion shows with beauty products.


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