LVMH: strategic partnership with Google Cloud
(CercleFinance.com) - LVMH and Google Cloud have announced a strategic partnership which is aimed at accelerating innovation and developing new artificial intelligence (AI) solutions from the cloud, by combining both companies' strengths.
This collaboration will strengthen the expertise of the luxury group's maisons through technologies that will improve demand forecasting and inventory optimisation, as well as the customer experience, notably through ever more personalisation.
In addition, LVMH will use Google Cloud to contribute to the modernisation of part of its IT infrastructure, thereby promoting agility, security, costs and performance at the scale necessary to support its commercial ambitions.
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