Pernod Ricard: takes steps against underaged drinking

(CercleFinance.com) - Pernod Ricard, jointly with the world's largest producers of beers, wines and spirits that are united within the IARD, announces the implementation of actions - worldwide - that are aimed at fighting against the consumption of alcohol by minors.


The most emblematic measure concerns the attachment of a logo or written label of the legal age for consumption on the labels of all alcoholic beverages produced by Pernod Ricard and the members of the IARD by 2024.

Amongst other measures, IARD members also undertake not to offer minors alcohol-free extensions of their brands and to reinforce the digital barriers preventing minors from seeing alcohol-related content on social networks.


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