Accor: launches new luxury brand

(CercleFinance.com) - Accor announced on Tuesday the launch of "Emblems Collection", a new luxury hotel franchise that will bring together 60 establishments worldwide by 2030.


In a statement, the French group explains that this new brand has been designed to meet the needs of owners of independent and boutique hotels.

The idea, according to CEO Sébastien Bazin, is to build on the group's strongest product lines and key business drivers, starting with the luxury and collector brands.

Accor says it wants to replicate the success of another of its brands, the MGallery range, which now has more than 100 boutique hotels around the world.


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