AccorHotels: MoU with Chinese group Ctrip

(CercleFinance.com) - AccorHotels has announced signing a memorandum of understanding with Ctrip.
com International, one of the main companies operating on the travel market in China. Particularly operating in hotel bookings, it has over 300 million users.

The French hotel giant will also launch a major certification program for nearly 250 of its establishments by 2020, based on Chinese Optimum Standards, which ensure that Chinese customers are warmly welcomed.

The partnership will focus on strengthening the visibility of
AccorHotels certified by Ctrip, the creation of a "Flagship store" for AccorHotels, the joint development of loyalty programs and cooperation in information technologies.


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