JCDecaux: wins street furniture contract in Rotterdam

(CercleFinance.com) - JCDecaux announces that, following a call to tender, its subsidiary in the Netherlands has won a new exclusive 11-year contract covering the entire city of Rotterdam's analogue and digital urban furniture advertising.


The French outdoor advertising group specifies that this contract includes 242 analogue and digital advertising screens of 2 m², of which 52 will be able to broadcast animated advertising content, as well up to 78 screens of 6.5 m².

"This new contract will pave the way for increasing the digitisation of our prime advertising street furniture network in the important Randstad area which covers Amsterdam, Rotterdam and The Hague," said Jean-François Decaux, co-CEO.



Copyright (c) 2019 CercleFinance.com. All rights reserved.