JCDecaux: launches VIOOH Platform

(CercleFinance.com) - JCDecaux has announced the launch of VIOOH, an independent global automated planning and trading platform which is designed to accelerate the growth of outdoor advertising and connect the sector to the programmatic digital ecosystem.


93.5% of VIOOH's capital is held by JCDecaux and the remaining 6.5% by Veltys, a specialist data and modeling company. Launched in the UK and the US, the platform will soon be rolled out to other countries in Europe, Asia and Australia.

JCDecaux also announces the appointment of Jean-Christophe Conti as VIOOH's CEO. He brings his experience to the company, having served as vice president of Yahoo's global partnerships from 2010 to 2014 and AppNexus' vice president for EMEA from 2014 to 2017.


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