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Prosiebensat: Liberum cuts target, preferring RTL.

(CercleFinance.com) - In a report on television groups in Germany, Liberum maintains its "buy" recommendation on the ProSiebenSat stock, although has cut its target price from 47 euros to 40 euros, preferring its peer RTL ("buy" rating with a TP of 123 euros).


The recent weakness in the stockmarket prices of German free-to-air broadcasters is related to ProSiebenSat's specific problems, the broker stated, who believes that RTL is better placed to monetise its video opportunity.

Liberum nevertheless maintains its positive stance on both shares, saying that it is a "structural believer" in television and expects that the German market for television advertising will benefit from the decline of the press.


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