Porsche: invests in digital specialist iMaker

(CercleFinance.com) - Today Porsche Ventures announced an investment in technology company iMaker, the leading Chinese provider of virtual influencers and digital ecosystems.


Already partners since 2020, Porsche Ventures and iMaker plan to create a new digital ecosystem that will expand and enhance the digital customer experience in Porsche vehicles.

New digital features and technologies for in-vehicle applications are being developed, with a special focus on communication and interaction with younger generations via digital content and virtual influencers.


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