Starbucks: shares higher after Barron's cover story.
(CercleFinance.com) - Shares in Starbucks could rise 20% or more following their recent pullback, Barron's wrote on Monday in its cover story.
In an article entitled "Starbucks teaches Silicon Valley a lesson in tech," the financial weekly said the coffee giant has created a "buzz" in digital payments.
"For Starbucks, the mobile opportunity is about driving loyalty and higher spending per customer", the magazine wrote, adding that the company's mobile order-and-pay feature has become a "major hit".
As a result, the stock could recuperate its recent losses, gaining 20% or more over the next 12 months, Barron's said.
The coffee giant's shares have fallen 18% in the past two months, the publication added, saying that at 53 dollars, Starbucks is trading at its cheapest valuation level in five years.
The shares are currently up 0.6% on the NYSE.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
In an article entitled "Starbucks teaches Silicon Valley a lesson in tech," the financial weekly said the coffee giant has created a "buzz" in digital payments.
"For Starbucks, the mobile opportunity is about driving loyalty and higher spending per customer", the magazine wrote, adding that the company's mobile order-and-pay feature has become a "major hit".
As a result, the stock could recuperate its recent losses, gaining 20% or more over the next 12 months, Barron's said.
The coffee giant's shares have fallen 18% in the past two months, the publication added, saying that at 53 dollars, Starbucks is trading at its cheapest valuation level in five years.
The shares are currently up 0.6% on the NYSE.
Copyright (c) 2017 CercleFinance.com. All rights reserved.