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Microsoft: extends partnership with Adobe

(CercleFinance.com) - US software giant Microsoft and Photoshop maker Adobe today announced an extension of their partnership, with the integration of the online network for professionals LinkedIn.


Adobe and Microsoft said they are aligning key data sources in Adobe Experience Cloud and Microsoft Dynamics 365 to help B2B marketers and sellers to identify, and engage B2B customer buying teams.

The move is also expected to help marketers running campaigns to identify and target the right audiences on Microsoft's LinkedIn, helping improve the success of their campaigns.

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